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To become a Salesforce Certified Marketing Cloud Administrator, you must pass a 60-question multiple-choice exam within the allotted time of 105 minutes. Marketing-Cloud-Administrator Exam covers a wide range of topics, including Marketing Cloud setup, data management, email and mobile messaging, social media marketing, reporting, and analytics. It requires a deep understanding of Marketing Cloud's features, capabilities, and best practices, as well as the ability to apply this knowledge to real-world scenarios. Earning this certification demonstrates your expertise in using Marketing Cloud to drive business growth and customer engagement, making you a valuable asset to any organization that uses Salesforce Marketing Cloud.

Salesforce Marketing Cloud Administrator Exam is a multiple-choice test consisting of 60 multiple-choice questions that should be completed within 90 minutes. Salesforce Certified Marketing Cloud Administrator Exam certification exam can be taken in a proctored or an online environment, depending on the convenience of the candidate. The passing score for the exam is 65%, and the certification is valid for two years, after which it should be renewed to remain relevant. Upon passing the exam, candidates receive a Salesforce Certified Marketing Cloud Administrator certificate, which is an industry-recognized credential that signifies their proficiency in administering Marketing Cloud.

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Salesforce Marketing-Cloud-Administrator Certification Exam is designed to test your knowledge and skills in managing and implementing marketing campaigns using Salesforce Marketing Cloud. Salesforce Certified Marketing Cloud Administrator Exam certification is intended for individuals who are responsible for the administration and configuration of Marketing Cloud, including data management, email marketing, mobile messaging, social media marketing, and reporting.

Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q92-Q97):

NEW QUESTION # 92
Northern Trail Outfitters uses Parameter Manager to automatically tag links, they want to include a Campaign Identifier to the links within a specific campaign message.
At which level should the utm_campaign value be configured?

A. Link
B. Email
C. Subscriber
D. Account

Answer: B

Explanation:
For Northern Trail Outfitters to include a Campaign Identifier (utm_campaign) to the links within a specific campaign message using Parameter Manager, the utm_campaign value should be configured at the Email level. This allows the specific campaign identifier to be applied to all links within that particular email campaign, ensuring consistent tracking and reporting across all links included in that email.

NEW QUESTION # 93
Which activity should be used for multivariate content testing within Journey Builder?

A. Decision Split
B. Engagement Split
C. Random Split
D. Content Split

Answer: C

NEW QUESTION # 94
Northern Trail Outfitters wants to pass the email address of a subscriber to a landing page through a URL parameter from a promotional email.
Which Marketing Cloud capability allows for secure transmission of the email address?

A. Cloud Pages URL AMP script function
B. Link Wrapping
C. Web Analytics Connector

Answer: A

Explanation:
Explanation
To pass the email address of a subscriber to a landing page through a URL parameter from a promotional email securely, the admin should use the CloudPagesURL AMPscript function. This function encrypts the email address and other parameters and generates a unique URL for each subscriber. The landing page can then use the RequestParameter AMPscript function to decrypt the email address and other parameters

NEW QUESTION # 95
What does Marketing Cloud authenticate when a user logs in through the user interface?

A. If the user is an API User on their record
B. If the user is logging in from a whitelisted IP address
C. If the user has login hours enabled on their profile
D. If the user is assigned a role in the parent business unit

Answer: B

Explanation:
Marketing Cloud authenticates several factors during user login, among which:
Whitelisted IP address check: Marketing Cloud checks if the user's IP address matches those listed in the IP whitelist settings. This is part of the security measures to ensure that only authorized accesses are allowed from secured locations.
Reference: Salesforce Marketing Cloud Security and User Authentication

NEW QUESTION # 96
Northern Trail Outfitters (NTO) has the Discover Reporting Tool.
Which two report types could help NTO drive their mobile adoption strategy?
Choose 2 answers

A. Email Performance by Device
B. Email Sending Performance Report
C. Deliverability Complaint Rate
D. Time Between Send and Engagement

Answer: A,D

Explanation:
Explanation
To drive their mobile adoption strategy, NTO could use the following two report types from the Discover Reporting Tool:
Email Performance by Device1. This report shows the number and percentage of email opens and clicks by device type, such as desktop, mobile, or tablet. This report can help NTO understand how their subscribers are engaging with their emails on different devices and optimize their email design and content accordingly.
Time Between Send and Engagement2. This report shows the time elapsed between when an email was sent and when a subscriber opened or clicked it. This report can help NTO identify the best time to send emails to their subscribers based on their device preferences and behavior patterns.

NEW QUESTION # 97
......

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